Throwback Thursdays – Treat-or-Treating

Will trick or treating be a Halloween tradition that survives the apocalypse?

Past:

Trick-or-treating can be traced all the way back to the Celtic celebrations of Samhain, on what is now known as October 31st, the night when the dead were believed to come back to the living. Villagers disguised themselves in costumes made of animal skins to drive away evil spirits. Food and drink were left out. Bonfires were lit. Sacrifices made. Basically, the Halloween party life hasn’t changed much, well, maybe we don’t sacrifice as many bodies as we used to, but, we’re still lighting shit on fire and eating and drinking until we pass out. By the middle ages, people dressed in more elaborate costumes went door-to-door asking for treats, even performed for treats. Christianity took hold and their diehard zealots tried their best to push out pagan ceremonies of All Hallows eve, October 31, and All Hallows Day on November 1, with their own for All Saints Day on November 2. Everything only got muddled and combined. Immigrants brought their Halloween traditions, including trick-or-treating, to the USA, but by the 1920s, pranksters almost got Halloween canceled with their viciousness, horrible pranks, and acts of violence, that’s when parents started to organize community-wide events like parades, carnivals, or festivals.

Present:

Whoohoo, trick-or-treating is back, baby! According to Statista.com, Halloween spending is up to $10.6 Billion dollars in 2022, with $3.6 billion dollars being spent on costumes, and deep-pocket pet owners shelling out $710 million dollars to dress up their pooches and kitty-cats. According to the U.S. Census Bureau, they estimate about 42 million trick-or-treaters this year and 128 million dwellings offering treats, and a recent article from US News and World Report says the top three costumes were: the witch, Spiderman, and that funny inflatable dinosaur.

Future:

Mask or no mask, let’s face facts, you need people to trick-or-treat. You need people to pass out candy and you need kids, small people, to collect it. I mean, the USA couldn’t make it through a manageable pandemic without hoarding toilet paper and staying inside to stop the spread of a highly infectious deadly disease, it’s doubtful the majority of the population is going to make it through one of IET‘s 13 hypothesized apocalyptic doomsday scenarios.

The good news is, when the dust clears, I believe there will some form of a society, and probably one in need. Going door-to-door to collect food and handouts could become commonplace again, not mention to leaving “treats” to ward off evil (people) from doing good folks harm and you can be sure, as long as someone remembers October 31st is Devils night, somebody is going to be up to no good. I think trick-or-treating will most definitely survive the apocalypse.

Trick or Treat art by Raluca Iosifescu.

My Favorite Vintage Halloween Ads

**This was the planned post for Throwback Thursday, but real life problems kept me away from computer. Sincerest apologies.**

Let’s visit the amazing yesteryears of Vintage Halloween advertising.

Jell-O Vintage ad circa 1920s

Jell-O has been around for a long time and was big into promoting its brand during the holidays. This is one of my favorites because it includes this awesome Hallowe’en poem.

Colgate ad circa 1920s

Another favorite from Colgate because of the Hallowe’en poem. Note the use of the old spelling of Hallowe’en, which dropped the apostrophe over the years.

Edison Phonograph ad circa 1920s

“No amusement of modern times equals it.” If makers only knew how successful their product would be. Phonographs were instrumental in helping Halloween become one of the biggest holidays in American history,, if for no more reason than their popularity at parties.

These ads reflect the dark orange and black style, which was popular back in the 1930-1940s.

Curtiss Candy Company owned Baby Ruth and Butterfinger among many others, when it was bought out by Standard in 1964, who later merged with Nabisco in 1981. Nabisco then sold off Curtiss brands to Nestlé in the 1990.

Brach’s has been making candy since 1904. They’re most famous for Candy Corn, but once upon a time, Brach’s was the go-to candy store for Halloween goodies. Their ads were simply amazingly drool-worthy, appealing to both adults and kids. Look at all that candy!

Speaking of adults, with Halloween parties all the rage well into the 1950s, beer makers made some nifty ads for Halloween.

During the 1950s, some ads featured lots of graphics and were quite wordy. What some may consider serious advertising fails today, make for some awesome vintage Halloween ads.

Crayola ad circa 1950s
Scotch Tape ad circa 1950s
7-Minit Fluffy Frosting ad circa 1950s

7-Minit was owned by 6 O’Clock Foods, Inc. and that’s about the only history we know about either.

More random vintage Halloween candy ads circa 1940s-1960s

It’s always been fashionable to make punch bowls outta pumpkins!

Sunkist Fruit Punch Halloween ads circa 1960s

Back in the day, people could trust drinking and eating right there on the front porch.

Kool Aid Halloween ad circa 1964

Okay, I’ll admit, I only love this ad because of the Headless Horseman. Is this too scary for advertising? Some might think so. People don’t like reminders of violence and disembodied heads is about as gruesome as it gets. Absolutely my favorite! BWAHAHAHAHA….

M&Ms Pumpkin Patch Mix candy ad circa 2007

Happy Halloween!